Cookie Policy

Introduction

This Cookie Policy explains how StartAppLab ("we", "us", or "our") uses cookies and similar technologies to recognize you when you visit our website and use our software ("Software"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

By using or accessing our website or Software, you agree to this Cookie Policy. This policy may change from time to time and your continued use of our services is deemed to be acceptance of such changes.

Our Approach to Data Minimization

At StartAppLab, we are committed to collecting only the data that is necessary to provide you with a better website experience. We follow data minimization principles by:

• Collecting only the information needed to understand user behavior and improve our website
• Setting reasonable expiration dates for cookies to ensure they don't persist longer than necessary
• Anonymizing and aggregating data whenever possible to protect your privacy
• Providing clear opt-out mechanisms through our cookie consent banner

What are Cookies?

Cookies are small data files that are placed on your device when you visit a website or use a mobile application. Cookies are widely used by app providers to make their apps work more efficiently, as well as to provide reporting information.

In mobile applications and software tools like ours, we use similar technologies such as device identifiers, pixel tags, and local storage to achieve the same purposes as cookies in web browsers.

Why Do We Use Cookies?

We use cookies and similar technologies for several reasons:

• Essential cookies: These are necessary for the website to function properly and cannot be switched off in our systems. They are usually set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
• Performance cookies: These allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the website.
• Functionality cookies: These enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our website.
• Analytics: We use Google Analytics to analyze the use of our website and Software. Google Analytics gathers information about usage by means of cookies. The information gathered is used to create reports about the use of our services.
• Behavioral tracking cookies: These track clicks and interactions throughout your journey on our website to help us understand how users navigate and engage with our content. This information helps us improve the website's design, layout, and functionality.

Cookies We Use

The specific cookies and similar technologies we use include:

• Authentication: We use cookies to identify you when you visit our App and as you navigate through it, and to help us determine if you are logged in.
• Preferences: We use cookies to store information about your preferences and to personalize the App for you.
• Analytics: We use Google Analytics to analyze the use of our App. Google Analytics gathers information about app use by means of cookies. The information gathered is used to create reports about the use of our App.
• Session state: We use cookies to maintain the state of your session as you navigate through our App.

Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the App and to deliver advertisements on and through the App.

These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website or Software. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites, apps, and other online services.

User Behavior Tracking

To improve our website and provide a better user experience, we track certain user behaviors, including:

• Pages visited and time spent on each page
• Links and buttons clicked
• Navigation patterns through the website
• Features and content that receive the most engagement
• Conversion actions (such as signing up or downloading the app)

This information is collected in an anonymized form and is used solely to understand how users interact with our website and to make improvements to its design and functionality. We do not use this data to identify individual users.

The data collected through behavior tracking is stored securely and is only accessible to authorized personnel who need it to perform their duties in improving our website.

Your Choices Regarding Cookies

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clearing your browser cookies and revisiting our site.

If you prefer to manage cookies directly through your browser settings, you can configure your browser to warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is different, please refer to your browser's Help Menu to learn the correct way to modify your cookies.

If you decline cookies or disable them in your browser:

• Essential cookies will still be used as they are necessary for the website to function properly
• Some features may be disabled, and some parts of the website may not function optimally
• Your preferences will not be saved between sessions
• We will not be able to collect information about your usage to improve our website

Even if you decline cookies, you can still use our website, though some functionality may be limited.

Data Storage and Retention

The information collected through cookies and similar technologies is stored securely on our servers. We retain this data only for as long as necessary to fulfill the purposes outlined in this Cookie Policy.

Analytics and behavioral tracking data is typically retained for a maximum of 26 months, after which it is either deleted or fully anonymized and aggregated for long-term statistical purposes.

Essential cookies are typically session-based and expire when you close your browser. Preference cookies may be stored for longer periods (up to 12 months) to remember your settings when you return to our website.

Do Not Track

Some internet browsers have "Do Not Track" features that allow you to tell websites and applications not to track your online activities. At this time, our services do not respond to "Do Not Track" signals. We may track your online activities on our website and Software, and we may use cookies and other tracking technologies as described in this Cookie Policy.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect changes to the cookies and similar technologies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.